Craig works with individual clients and startup founders on how to negotiate by applying best practices in corporate negotiation and behavioral research.
In January 2010, Craig founded Andover Games with Ben Lewis and Lee Linden. As CEO, Craig raised $4M for Andoverand hired and led a team that produced mobile games for top brands like McDonalds, and National Geographic. Andoverwas later acquired by Ascend Acquisition Corporation together with Kitara Media in July 2013 and now is operated out of NYC, where Craig is a Board member.
In August 2009, Craig started the mobile division of Playdom and served as the Executive Producer until October 2010.Playdom focused on social games on Facebook and MySpace. While at Playdom, Craig grew the mobile team and launched games on iOS, Android and WebOS. As an early entrant into the mobile social games space, Craig helpedPlaydom launch many top games in the Apple App Store. Playdom also launched many other successful social games on Facebook before being sold to Disney for approximately $563 million in August 2010.
Prior to Playdom, Craig was at iLike from July 2008 until February 2009. iLike was a social platform for music on Facebook and a launch partner with the Facebook Platform. iLike grew to over 30M users and Craig was in charge of advertising monetization on and negotiated deals with Rhapsody, Ticketmaster, Comscore and Nielsen. iLike was sold to MySpace in 2009.
From 2002 to 2006, Craig worked at Microsoft, where he was on the Microsoft Passport and Microsoft Windows Core Security teams. He was responsible for security features in Windows XP as well as Windows Vista. Craig graduated from Rice University in 2003 with a Bachelors of Science in Electrical and Computer Engineering.